Marketing Specialist

Company Name:
Summary Helps to plan, develop, and implement marketing campaigns to support the growth and expansion of NIC's products and
with particular focus on the NIC MAP Data and Analysis Service by performing the following duties.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Develop and execute subscribers and prospect communications including email campaigns, webinar invitations, surveys, data releases, newsletters and new product announcements.
Conduct market research and surveys.
Assist with creation and coordination of sales and marketing collateral including brochures, sell sheets, post cards, etc.
Review specification sheets, obtain and prepares bid, and act as liaison with vendors in such areas as delivering marketing material, scheduling proofs, and meetings.
Maintain inventory of photo work, artwork, and maintain marketing collateral, archive files, and sample files.
Manage related website updates.
Maintain integrity of NIC's data platforms.
Assist in the development, implementation, and tracking of lead nurturing campaigns and sales initiatives.
Update and maintain subscriber and prospect database and generate lists and counts for direct marketing projects.
Assist Writer in developing editorial content for industry publications.
Supervisory Responsibilities
has no supervisory responsibilities.
To perform the job successfully, an individual should demonstrate the following competencies.
Analytical/Problem Solving - Collects and researches data; Uses intuition and experience to complement data. Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations; Uses reason even when dealing with sensitive topics.
Design - Uses feedback to modify designs; Demonstrates attention to detail.
Project Management - Communicates changes and progress; Completes projects on time and within budget.
Technical Skills - Strives to continuously build knowledge and skills; Shares expertise with others.
Customer Service - Manages difficult or emotional customer situations; Responds promptly to customer needs; Responds to requests for service and assistance; Meets commitments.
Interpersonal Skills - Focuses on solving conflict, not blaming; Maintains confidentiality; Listens to others without interrupting; Keeps emotions under control; Remains open to others' ideas and tries new things.
Oral/Written Communication - Speaks clearly and persuasively; Listens and gets clarification; Responds well to questions; Participates in meetings. Writes clearly and informatively; Proofreads work for content and accuracy; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views; Contributes to building a positive team spirit; Puts success of team above own interests; Supports everyone's efforts to succeed.
Change Management - Communicates changes effectively.
Cost Consciousness - Works within approved budget; Develops and implements cost saving measures; Contributes to profits and revenue; Conserves organizational resources.
Diversity/Ethics - Shows respect and sensitivity for cultural differences; Promotes a harassment-free environment. Treats people with respect; Keeps commitments; Inspires the trust of others; Works with integrity and ethically; Upholds organizational values.
Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time; Supports organization's goals and values; Supports affirmative action and respects diversity.
Judgment - Exhibits sound and accurate judgment; Includes appropriate people in decision-making process; Makes timely decisions.
Motivation - Demonstrates persistence and overcomes obstacles; Measures self against standard of excellence;
Planning/Organizing - Prioritizes and plans work activities; Uses time efficiently; Develops realistic action plans.
Professionalism - Approaches others in a tactful manner; Reacts well under pressure; Treats others with respect and consideration regardless of their status or
; Accepts responsibility for own actions; Follows through on commitments.
Quality/Quantity - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance; Monitors own work to ensure quality. Meets productivity standards; Completes work in timely manner; Strives to increase productivity; Works quickly.
Safety and Security - Observes safety and security procedures; Reports potentially unsafe conditions; Uses equipment and materials properly.
Adaptability - Adapts to changes in the work environment; Manages competing demands; Changes approach or method to best fit the situation; Able to deal with frequent change, delays, or unexpected
Dependability - Takes responsibility for own actions; Keeps commitments; Commits to long hours of work when necessary to reach goals. Completes tasks on time or notifies appropriate person with an alternate plan.
Initiative/Innovation -
readily; Looks for and takes advantage of opportunities; Asks for and offers help when needed. Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Education and/or Experience
Bachelor's degree (B. A./B.S.) from four-year college or university in marketing, business or related field and three to five years' experience within the Capital Markets, data service or commercial
real estate
sectors; or equivalent combination of education and experience. Strong written and oral communication skills. Strong copywriting and editing skills and excellent organization, project management, time management and attention to detail.
Language Skills
Ability to read and interpret documents such as safety rules, operating instructions, and procedure manuals. Ability to write routine reports and correspondence. Ability to speak effectively before groups of customers or employees of organization.
Mathematical Skills
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
Reasoning Ability
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems in standardized situations.

To perform this job successfully, an individual should have proficiency in Microsoft Office and Adobe Suite; Contact Management systems; Database software; and Internet software; knowledge of Cvent, Salesforce and marketing automation platform a plus. Experience utilizing social media tools including Twitter, and LinkedIn.

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